MDA Framework for SportQuest Gamification Design: Enhancing Motivation for a Healthy and Competitive Lifestyle

Abstract

Physical inactivity remains a significant global health challenge, affecting approximately 81% of adolescents and a third of the adult population worldwide. Particularly in developing countries, physical inactivity rates can reach up to 70%, leading to increased prevalence of chronic diseases such as obesity, diabetes, and cardiovascular conditions. This research introduces SportQuest, a gamification-based application aimed at enhancing motivation for physical activities. The application employs the MDA (Mechanics, Dynamics, Aesthetics) framework to integrate elements of games into physical activities, focusing on improving engagement, user experience, and long-term motivation. SportQuest offers features such as personalized exercise programs, real-time feedback, leaderboards, and social interaction to motivate users. The effectiveness of SportQuest was evaluated using the Game User Experience Satisfaction Scale (GUESS) and customized survey focusing on user engagement, visual appeal, and motivation. Result indicate that SportQuest gamification element significantly enhance motivation and encourage consistent participation. Moreover, SportQuest addresses accessibility by providing a platform usable anytime and anywhere, broadening its appeal to users with limited access to sports facilities. The findings highlight that gamification elements, such as reward systems and social engagement, play crucial roles in sustaining motivation and enhancing the overall user experience in sports activities.